Women and Society Assignment Example | Topics and Well Written Essays - 250 words - 2

Women and Society - Assignment Example (333-340). Is the society ready to embrace the same sex marriages? The part on To Whom Much is Given, Much is Expected is an interesting one and it keeps explaining how enlightened women are constantly stereotyped as males in the society; some are even discriminated (Kirk & Okazawa-Rey 350-357). I propose that these women be appreciated and even motivated to do more in the society. In this era, the society is expected to change its perspective and even learn that women can do well just as the men have in the previous years. In Women and Men Living on the Edge, it is unfortunate how the economic strains impact the humans (Kirk & Okazawa-Rey 358-360). Worse still, the women suffer more in the case of such economic strains since they bear the burden of the children and even the entire family. The women still remain the disadvantaged group in contrast to their male counterparts. This can also be credited to their being in the private sphere at most times. In my opinion, I believe a family comprises of close persons. This does not mean that these persons need to be related by blood. If one has a very close person or friend that has always been there for their tribulations, then in my opinion, that is a family member. A family is simply a group of people with a common need, not necessarily background. I would justify the differences in pay based on an individual’s certifications. A person that is more learned needs to get a higher pay and vice versa. This is because such a person has a high level of expertise and experience in their work as opposed to a person that rarely upgrades their

Analysis of Kingfisher. Essay Example for Free

Analysis of Kingfisher. Essay Introduction: Kingfisher Airline is a private airline based in Bangalore, India. The airlines owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently operates on domestic routes. The destinations covered by Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur. In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include: personal valet at the airport to assist in baggage handling and boarding, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft and three-course gourmet cuisine. Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Sky tax, along with Asian Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers several unique services to its customers. These include personal valet at the airport to assist in baggage handling and boarding, exclusive lounges with private space, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide personalized screens in the aircraft, sleeper seats with extendable footrests, and three-course gourmet cuisine. HISTORY Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage companies in the world. The branding of the airline is linked to that of Kingfisher Beer, India’s largest brewery. The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies in May 2005, and attracted attention for its high quality product with personal in flight entertainment in every seat; custom interior designs for each aircraft; valet assistance at airports and complimentary hot food and beverages. The airline initially operated a single class service but subsequently introduced a highly acclaimed First Class, allowing it to compete with Jet Airways for the high yield corporate market. In addition to its A320 family aircraft used on domestic routes, Kingfisher Airlines also operates ATR-72 turboprops on regional sectors. Under current Indian regulations, which require airlines to operate 5 years domestic service before being granted international rights, Kingfisher will not be permitted to operate overseas until 2010. However, the airline has very clear international ambitions, with an order book for 45 wide body aircraft, including A330s, A340s, A350s and A380s. In just over two years, Kingfisher Airlines has achieved a market share of 10% and has one of the most aggressive expansion plans of all Indian carriers during 2007. In Jun-07, it dramatically increased its influence in the market with the acquisition of a 26% shareholding in India’s largest LCC, Air Deccan, for approximately USD130 million, and an open offer for a further 20%. Through schedule coordination and joint operations in ground handling, training, and maintenance, the carriers are projecting annual cost savings of over USD70 million. There will also be greater coordination between the two brands, with Air Deccan to adopt the Kingfisher image in its logo and to switch to a red, rather than a blue color scheme. The combined Kingfisher/Deccan group has a market share of just over 30% and a product range spanning from the price-sensitive, first-time flyer, to the high yield business traveler, making I tone of the key pillars of the airline industry. The airline which started its operation on 9th May 2005, following the lease of 4 Airbus A320 aircraft. As of July 2007, Kingfisher operates only on domestic routes; however it has announced plans to start flights to the USA with Airbus A380 aircraft. The airline is  owned by the United Beverages Group under the leadership of Vijay Mallya (which also owns the popular Indian beer of the same name). The airline promises to suit the needs of air travelers and to provide reasonable air fares. Kingfisher Airlines main luxury component is its In-Flight Entertainment System, a first among Indian airlines. The airliners in-flight Mobile Phone and Internet Services will be provided by On Air starting 2008 for long haul flights. VISION â€Å"The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.† VALUES  Safety  This is our overriding value. In our line of business, there is no compromise. Service  We are all in the hospitality business; we must always seek to serve our guests and gain their trust, goodwill and loyalty. Happiness  We seek to build an organization with people who choose to be happy, and will Endeavour to influence our guests and co-workers to be happy too. Teamwork  We will succeed or fail as a team. Each one of us must respect our colleagues regardless of their rank, and we must work together to ensure our mutual success. Accountability  Each one of us will be held accountable for the successful execution of our duties, commitments and obligations, and we will strive to lead by example. MISSION Kingfisher Airlines will have Fly the Good Times approach and this will reflect in the experience we will offer to passengers. SERVICES DOMESTIC Kingfisher First The domestic Kingfisher First seats have a 48 inch seat pitch and a 126 degree seat recline. There are laptop and mobile phone chargers on every seat. Passengers can avail of the latest international newspapers and magazines. There is also a steam ironing service on board Kingfisher First cabins. Every seat is equipped with a personalized IFE system with AVOD which offers a wide range of Hollywood and Bollywood movies, English and  Hindi TV programmers’, 16 live TV channels and 10 channels of Kingfisher Radio. Passengers also get BOSE noise cancellation headphones. Domestic Kingfisher First is only available on selected Airbus A320 family aircraft. Kingfisher Class The domestic Kingfisher Class has 32-34 inch seat pitch.  Every seat is equipped with personal IFE systems with AVOD on-board the Airbus A320 family aircraft. As in Kingfisher First, passengers can access movies, English and Hindi TV programmers’, a few live TV channels powered by Dish TV, and Kingfisher Radio. The screen is controlled by a controller-console on the seat armrest. Ear cup headphones are provided free of cost to all passengers. The default channel shows, alternating every few seconds, the aero plane’s ground speed, outside temperature, altitude, distance and time to destination, the position of the aircraft on a graphical map, and one or more advertisements. Passengers are served meals on most flights. Before take-off, passengers are served bottled lemonade. Economy class meal on-board a Kingfisher Airlines domestic flight. Kingfisher Red After Kingfisher Airlines acquired Air Deccan, its name was changed to Simplify Deccan and subsequently to Kingfisher Red. Kingfisher Red is Kingfisher Airlines low-cost class on domestic routes. A special edition of Cine Blitz magazine is the only reading material provided. Kingfisher Airlines is the first airline in India to extend its King Club frequent flyer program to its low-cost carrier as well. Passengers can earn King Miles even when they fly Kingfisher Red, which they can redeem for free tickets to travel on Kingfisher Airlines or partner airlines. INTERNATIONAL Kingfisher First The international Kingfisher First has full flat-bed seats with a 180 degree recline, with a seat pitch of 78 inches, and a seat width of 20-24.54 inches.[32] Passengers are given Merino wool blankets, a Salvatore Ferragamo toiletry kit, a pyjama to change into, five-course meals and alcoholic beverages. Also available are in-seat massagers, chargers and USB connectors. Every Kingfisher First seat has a 17 inch widescreen personal television with AVOD touch screen controls and offers 357 hours of programming content spread over 36 channels, including Hollywood and Bollywood movies along with 16 channels of live TV, so passengers can watch their favorite TV programmers’ live. There is also a collection of interactive games, a jukebox with customizable playlists and Kingfisher Radio. Passengers are given BOSE noise cancellation headphones. The service on board the Kingfisher First cabins includes a social area comprising a full-fledged bar staffed with a bartender, a break-out seating area just nearby fitted with two couches and bar stools, a full-fledged chef on board the aircraft and any-time dining. A turn-down service includes the conversion of the seat into a fully flat bed and an air-hostess making the bed when the passenger is ready to sleep. Both Kingfisher First and Kingfisher classes feature mood lighting on the Airbus A330-200 with light schemes corresponding to the time of day and flight position. Kingfisher Class  The international Kingfisher Class seats offer a seat pitch of 34 inches, a seat width of 18 inches and a seat recline of 25 degrees (6 inches). Passengers get full length modacrylic blankets, full size pillows and meals. Each Kingfisher Class seat has a 10.6 inch widescreen personal television with AVOD touch screen controls. The IFE is similar to that of the international Kingfisher First class. It can also be controlled by a detachable remote-control console fitted in the armrest. This device can be used to control the IFE, reading-lights, play games and even has a credit-card swipe for shopping on Kingfishers Air Boutique. It also has a facility for sending text-messages, though the service isnt provided by Kingfisher. CARGO Kingfisher Xpress Kingfisher Xpress is a new Door-to-Door cargo delivery service from Kingfisher Airlines. Kingfisher Xpress same day service will be Indias  first and only same day delivery by air service. In-flight entertainment Kingfishers IFE system is the Thales Top Series i3000/i4000 on-board the Airbus A320 family aircraft, and Thales Top Series i5000 on-board the Airbus A330 family aircraft provided by the France-based Thales Group. Kingfisher was the first Indian airline to have in-flight entertainment (IFE) systems on every seat even on domestic flights. All passengers were given a welcome kit consisting of goodies such as a pen, facial tissue and headphones to use with the IFE system. Now, passengers of Kingfisher class are not given welcome kits but, as mentioned earlier, a complimentary bottle of lemonade and earphones for use with the IFE are still given. The in flight magazines are special editions of magazines owned by Mallyas media publishing house (VJM Media) viz. Hi! Blitz for domestic flights and Hi! Living for international flights. Initially, passengers were able to watch only recorded TV programming on the IFE system, but later an alliance was formed with Dish TV to provide live TV in-flight.[34] And in a marked departure from tradition, Kingfisher Airlines decided to have an on-screen safety demonstration using the IFE system; however the conventional safety briefing by the flight attendants still exists on many flights. King Club The Frequent-flyer program of Kingfisher Airlines is called the King Club in which members earn King Miles every time they fly with Kingfisher or its partner airlines, hotels, car rental, finance and lifestyle businesses. There are four levels in the scheme: Red, Silver, Gold and Platinum levels. Members can redeem points for over a number of schemes. Platinum, Gold and Silver members enjoy access to the Kingfisher Lounge, priority check-in, excess baggage allowance, bonus miles, and 3 Kingfisher First upgrade vouchers for Gold membership. Platinum members get 5 upgrade vouchers. Kingfisher Lounge Kingfisher Lounges are offered to Kingfisher First passengers, along with King Club Silver and King Club Gold members. Lounges are located in: Bangalore International Airport Chennai International Airport  Chhatrapati Shivaji International Airport (Mumbai) Cochin International Airport (Kochi) Indira Gandhi International Airport (Delhi) London Heathrow Airport Netaji Subhash Chandra Bose International Airport (Kolkata) Rajiv Gandhi International Airport (Hyderabad) However, note that the airline has suspended operation in London, Kochi, Kolkata and Hyderabad. AWARDS AND ACHIEVEMENTS Kingfisher Airlines frequent flyer programme, King Club has won Top Honors at the 21st Annual Freddie Awards in the Japan, Pacific, Asia and Australia region. King Club has won the Freddie Awards 2008 in the following categories: Best Bonus Promotion Best Customer Service Best Member Communications (First Runner-up) Best Award Redemption (First Runner-up) Best Elite Level (Second Runner-up) Best Website (Second Runner-up) Program of the Year (Second Runner-up) Kingfisher Airlines has received three global awards at the Skytrax World Airline Awards 2010 Named Best Airline In India / Central Asia; Best Cabin Crew – Central Asia. Kingfisher RED named Best Low Cost Airline in India / Central Asia. NDTV Profit Business Leadership Award for Aviation. Indias only 5 Star airline, rated by Skytrax and 6th airline in the world. Rated Indias Second Buzziest Brand 2008 by The Brand Reporter. Ranked amongst Indias Top Service Brands of 2008 by Pitch Magazine. Voted as Indias Favorite Airline. Rated as Asia Pacifics Top Airline Brand. Brand Leadership Award. Economic Times Avaya Award 2006 for Excellence in Customer Responsiveness. Indias No. 1 Airline in customer satisfaction by Business World. Rated  amongst Indias most respected companies by Business World. Rated amongst Indias 25 Innovative Companies by Plan man Media in 2006. The Best Airline and Indias Favorite Carrier in a Survey conducted by IMB for The Times of India. Best New Domestic Airline for Excellent Services and Cuisine by Pacific Area Travel Writers Association (PATWA). Service Excellence 2005-2006 for a New Airline by Skytrax. Ranked third in the survey on Indias Most Successful Brand launch of 2005 under the Brand Derby Survey conducted by Business Standard. Busiest Brands of 2005 by agency fans and The Brand Reporter. Rated amongst the Top Ten Internet Advertisers by Yahoo. Rated amongst the top ten in the Best Television Commercial Jingles by NDTV. Best New Airline of the Year Award for 2005 by Centre for Asia Pacific Aviation (CAPA) Award in the Asia-Pacific and Middle East region. Listed in the top 100 most trusted brand in The Brand Trust Report. POLITICAL FACTORS 1) Open sky policy 2) FDI limits: 100% for Greenfield airports 74% for the existing airports 100% through special permission 49% for airlines ECONOMICAL FACTORS 1) Contribution to the Indian economy. 2) Rising cost of fuel. 3) Investment in the sector of aviation. 4) The growth of the middle income group family affects the aviation sector. SOCIAL FACTORS 1) Development of cities leads to better services and airports. 2) Employment opportunities. 3) Safety regulations. 4) The status symbol attached to a plane travel. TECHNOLOGICAL FACTORS 1) The growth of e-commerce and e-ticketing. 2) Satellite based navigation system. 3) Modernisation and privatisation of the airports. 4) Developing green field airports with private sector for example in Bangalore the airport corporation limited. ENVIRONMENTAL FACTORS 1) The increase in the global warming. 2) The sudden and unexpected behavior of the atmosphere and the dependency on whether. 3) Shortage of the infrastructural capacity 4) Tourism saturation. LEGAL FACTORS 1) FDI limits 2) Bilateral treaties 3) Airlines acquisitions and the leasing cost. STRENGTHS Strong brand value and reputation in the minds of customers. Quality of the service. Route rationalization. First airline to have a new fleet of airbuses. Quality and continuous innovation. WEAKNESSES Still a not in profit organization. High ticket pricing. Facing a tough competition from competitors. OPPORTUNITIES The expanding tourism industry. The non penetrated domestic market. International market. Untapped air cargo market. THREATS Competitors Infrastructure issues. Fuel price hike. Tourism saturation Economic slowdown. Promotions and sponsorship declining. STP ANALYSIS SEGMENTATION Geographic Region Density Social Classes Income Level TARGETING Kingfisher First company executives Kingfisher Class lower middle, upper middle, lower upper segment POSITIONING Lifestyle Benefits Quality P’s PRODUCT Fleet Size Aircrafts International Foray PROMOTIONS Advertisements Magazine and Newspaper ads Exposure at non-corporate event Participation in International Air shows Endorsing celebrities like Katrina Kaif and Yana Gupta PRICE Dynamic pricing model Multiple fare levels Uniform rules No hidden restrictions. Pricing model 8 different levels Discounts provided from time to time PEOPLE Backbone of the brand Extensive trainings Hospitality industry and consider their customer as guests Interpersonal skills, aptitude, and service knowledge PLACE Online Booking www.flykingfisher.com Online Booking Yatra.com, MakeMyTrip.com, ezeego1.com Credit Cards Debit Cards Payment SMS / Call Outlets in every major city and at every airport across the country PHYSICAL EVIDENCE Personal valets Exclusive lounge space Hi! Blitz Gourmet cuisine world class cabin crew 5 trendy video- Fun TV; 10 music stations -Kingfisher Radio PROCESS Booking the ticket online booking or tele-booking or from any of the kingfisher outlet COMPETITORS Company Sales (Rs.Million) Current Price Change (%) P/E Ratio Market Cap.(Rs.Million) 52-Week High/Low Jet Airways (I) 127768.30 305.85 6.38 0.00 26405.26 518/167 Spice Jet 28795.08 29.50 8.66 0.00 14288.32 43/15 Kingfisher Airlines 62333.79 12.95 2.78 0.00 8747.08 44/13 Global Vectra Helico 2315.75 9.70 -0.10 0.00 135.80 26/9 Jagson Airlines 97.25 4.10 2.50 0.00 82.69 10/3 MARKET SHARE PROFIT LOSS STATEMENT Mar11 Mar10 Mar09 Mar08 Jun07 12 Months 12 Months 12 Months 12 Months 12 Months INCOME: Sales Turnover 6,233.38 5,067.92 5,269.17 1,456.28 1,800.21 Excise Duty 0.00 0.00 0.00 0.00 0.00 NET SALES 6,233.38 5,067.92 5,269.17 1,456.28 1,800.21 Other Income 0.00 0.00 0.00 0.00 0.00 TOTAL INCOME 6,422.58 5,140.00 5,863.60 1,504.92 1,830.19 EXPENDITURE: Manufacturing Expenses 3,466.83 2,911.81 3,715.47 1,297.51 1,597.06 Material Consumed 56.69 40.89 51.19 43.79 45.94 Personal Expenses 680.54 689.38 825.42 244.96 247.72 Selling Expenses 659.07 687.02 683.82 85.00 17.90 Administrative Expenses 426.21 418.41 546.47 110.20 154.00 Expenses Capitalised 0.00 0.00 0.00 0.00 0.00 Provisions Made 0.00 0.00 0.00 0.00 0.00 TOTAL EXPENDITURE 5,289.34 4,747.51 5,822.36 1,781.46 2,062.61 Operating Profit 944.04 320.41 -553.19 -325.17 -262.40 EBITDA 1,133.24 392.49 41.24 -276.54 -232.42 Depreciation 203.02 162.80 133.20 18.28 17.67 Other Write-offs 38.01 54.49 38.39 18.31 26.25 EBIT 892.20 175.20 -130.35 -313.13 -276.34 Interest 2,340.32 2,245.59 2,029.33 434.44 466.05 EBT -1,448.12 -2,070.39 -2,159.68 -747.57 -742.39 Taxes -455.35 -700.00 -546.38 -494.45 3.40 Profit and Loss for the Year -992.76 -1,370.39 -1,613.30 -253.12 -745.79 Non Recurring Items -107.62 -405.38 4.47 64.98 312.12 Other Non Cash Adjustments 72.99 31.28 0.00 -0.9 14.09 Other Adjustments 0.00 97.27 0.00 0.97 0.00 REPORTED PAT -1,027.40 -1,647.22 -1,608.83 -188.14 -419.58 KEY ITEMS Preference Dividend 0.00 0.00 0.00 0.00 0.00 Equity Dividend 0.00 0.00 0.00 0.00 0.00 Equity Dividend (%) 0.00 0.00 0.00 0.00 0.00 Shares in Issue (Lakhs) 4,977.79 2,659.09 2,659.09 1,357.99 1,354.70 EPS Annualised (Rs) -20.64 -61.95 -60.50 -18.47 -30.97 CASHFLOW STATEMENT Particulars Mar11 Mar10 Mar09 Mar08 Jun07 Profit Before Tax -1,520.78 -2,417.92 -2,155.21 -682.59 -416.18 Net Cash Flows from Operating Activity -2.23 -1,665.09 -645.78 -541.52 -552.58 Net Cash Used in Investing Activity 38.05 235.13 206.63 13.82 119.48 Net Cash Used in Financing Activity -81.72 1,464.55 290.11 -9.23 993.68 Net Inc/Dec in Cash and Cash Equivalent -45.90 34.60 -149.04 -536.93 560.57 Cash and Cash Equivalent Beginning of the Year 206.47 171.87 320.91 817.05 256.47 Cash and Equivalent End of the Year 160.57 206.47 171.87 280.12 817.05 BALANCE SHEET Particulars Mar11 Mar10 Mar09 Mar08 Jun07 Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months Share Capital 1,053.83 370.39 371.02 145.89 135.47 Reserves Surplus -4,005.02 -4,268.84 -2,496.36 52.99 249.23 Net Worth -2,951.19 -3,898.45 -2,125.35 198.87 384.70 Secured Loans 5,184.53 4,842.43 2,622.52 592.38 716.71 Unsecured Loans 1,872.55 3,080.17 3,043.04 342.00 200.00 TOTAL LIABILITIES 4,105.88 4,024.15 3,540.21 1,133.26 1,301.41 Assets Gross Block 2,254.26 2,048.14 1,891.80 322.33 340.77 (-) Acc. Depreciation 682.37 493.62 316.29 43.55 33.74 Net Block 1,571.89 1,554.51 1,575.52 278.78 307.03 Capital Work in Progress. 673.35 980.60 1,630.95 346.25 357.62 Investments. 0.05 0.05 0.05 0.00 0.41 Inventories 187.65 164.88 147.25 48.64 61.62 Sundry Debtors 440.53 322.49 229.84 27.16 35.24 Cash And Bank 252.36 206.47 171.87 280.12 817.05 Loans And Advances 5,380.19 4,604.31 3,640.42 832.48 149.76 Total Current Assets 6,260.73 5,298.13 4,189.37 1,188.41 1,063.68 Current Liabilities 4,463.86 3,908.03 3,814.63 687.31 449.15 Provisions 62.11 46.77 45.55 9.52 6.94 Total Current Liabilities 4,525.97 3,954.80 3,860.18 696.83 456.09 NET CURRENT ASSETS 1,734.76 1,343.34 329.19 491.58 607.59 Misc. Expenses 125.84 145.64 4.51 16.64 28.75 TOTAL ASSETS (A+B+C+D+E) 4,105.88 4,024.15 3,540.21 1,133.26 1,301.41 FUTURE STRATEGIES Market Penetration Can tie up with Corporate and Government Companies by Providing Unique Travel Solutions for Professional and Personal Use. Can implement programs implemented by South West Airlines to penetrate market. Product Development Seek additional distribution channels such as more tie ups and Collaboration. Collaboration with international carriers, bilateral discussions over seats and code sharing between the carriers. Market Development Special offerings for first time fliers. Try to find out new customer group such as old-retired persons. Diversification Can enter into other Transport Services like Bus Services between Major Cities and Other Services. PROBLEM IDENTIFICATION Current Indian scenario : Air travel For majority of people preference-No frills – low cost airlines Kingfisher competing with both the â€Å"no frills low cost† airlines as well as those with frills. Three unique classes of service :– Kingfisher First (Business class) Kingfisher Class (Premium economy) Kingfisher Red (Low fare) Current segmentation based on social class income level Social classes: which use full carrier services and those which use first class services of the railways Income level : Low cost carrier for those who travel by first class railway Problem with positioning Brand relates to Lifestyle RECOMMENDATIONS Needs to change brand perception Currently perceived as Lifestyle slogan Red color of crew :Reflects Royalty Over dependence on brand image of Mr. Mallaya Jet airways : Reflects professionalism Advertisement reflecting Value for Money Gain operational efficiencies through alliances as with Jet Airways Leverage Upon: New fleet, Unmatched flight service Innovative ideas-LIVE TV with 16 channels Air Boutique, in Kingfisher Airlines A joint promotion, i.e. using MakeMyTrip services and flying Kingfisher Airlines. By partnering with Kingfisher Airlines, further convenience in travel is offered at no extra cost- Added value Fleet size expansion SUGGESTION Reduce the labor cost Simplify the flight operations Offer more transparent pricing Get smart on fuel The process of acquiring spice jet if complete would make kingfisher the largest player in the aviation industry Different modes of pricing should be taken care of. CONCLUSION After doing a study of this project representing on Kingfisher Airlines, I have come to a conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of the country providing its services not only in India as well as outside India also. It has alliance with many other airlines in this sector. Kingfisher Airlines offers world class services to the customer at a nominal rate. The national carrier takes immense pride in having successfully played a pivotal role in making various facets of India popular with the people of the world and acting as the country’s cultural ambassador. The airline uses the services of one of the advanced plans been operated in the world. To sum up I would like to say that Kingfisher Airlines is serving its customer in an appreciated way and going to be in the list of best services providers in coming years.

The modern work ethic and orientation

The modern work ethic and orientation There are various types of works and with each type there is a different type of work orientation attached, for example in a regular manual labour one would not expect the worker to bring on high commitment to work as this worker will be working in order to meet ends with taking care of the family as his main goal. On the other hand in a skilled laboratory, for example, the scientist will be expected to work and bring along a good quality of work orientations so that the work goes on smoothly and the other research counterpart benefits due to a workers high quality work. Here the worker has the science related work as the main goal, and family and other criteria comes secondary. Initial studies have concentrated in generalising the work force and the work orientations they bring about at a work place. Though this was not very wrong at their times but in modern times this has changed as there is a lot of division in a similar type of work itself. For example, in a production company, there are people who are working at a manufacturing level, there are people who are working at RD level, and there are people who are working at business level. At the business level there are further divisions including HR, sales, marketing etc. At each level there are different types of orientations expected out of the worker. A skilled labourer working at a plant will have different expectations and future goals as compared to the big boss sitting at the executive level. The main issue here is that the old studies have concentrated on generalising the work orientations. In these new times there are new requirements to consider in order to make the work a better place which is beneficial for both the worker and the employee. Though we can learn a lot from old researches, newer studies are still required as the times have changed in a major ways. Therefore specific studies are required in order to understand what is beneficial for both. The meaning of work There are many definitions of work. In theology work can be the Karma or deed, in physics it happens when and where a certain amount of energy moves a body of specific weight through a specific distance and at the level of human labour it may involve employment or house work. In economic term labour is the amount of work done by humans and can include manual labour (which is the physical work done by someone or a group of people), waged labour (where a worker sells his labour and an employer buys it for hourly/pre-decided payment), or project management (where the main aim is to finish a task). Work is a social duty and contributes to social order in any society, it is also there to promote moral worth in the individual (Anthony 1977) The Ideology of Work (International Behavioural and Social Sciences Library), Even religion has paid emphasis to work like in Islam, work ethic argues that life without work has no meaning and engagement in economic activities is an obligation (Yousef 2001:153) even Buddha singled out laziness as a cause of downfall of men and nations and urged that everyone should put forth effort (Niles 1999:858). The basic reason for a person to work is for economic gains. Working to survive, to gain food, shelter, etc. a person wants to work to gain self- respect. But is it all about money? This is a question mostly asked to people who wants to associate career success to the amount of money they earn. Work is not always about money, this is because there are certain other terms involved including job satisfaction and career growth. Gallie, D and White, M (1993) Employee Commitment and the Skills Revolution, London: Policy Studies Institute. At the level of nations, every nation wants its people to work in order to contribute to the society. In certain countries it is an obligation where everyone must work to the best of their ability and contribute to society (Britain, Japan, USA) in others it is an entitlement where everyone has the right to a meaningful and interesting job with proper training (Netherlands, Belgium, Germany) [Status and type of job (Baruch, 2004)] The modern work ethic and introducing orientations to work According to Watson, work is the essential prerequisite of personal and social advancement and of self-fulfilment (Watson 1995:115). It is the meaning that working individuals attach to their work, which predisposes them to think and act in particular ways and with regard to work it is very important (Watson 2002). There are two types of works (Watson 1995), one which gives intrinsic satisfaction is enriching, provides any kind of a challenge, enables development and self-fulfilment, so here the work has an expressive meaning. On other hand, work which gives extrinsic satisfactions yields no value and is only a mean to meet the ends. Here, satisfaction or fulfilment is sought outside of work like in a hobby of some sort. Here the work has an instrumental meaning Work orientation  basically Refers to the ethics, expectations, and state of mind that any worker brings to an establishment. This topic has been of concern to many people. There have been studies which have revealed that work orientation influence the experience of job. Work orientation is related to motivation but is not motivation, it is associated with commitment but is not commitment. In the year 1960, studies were carried out in a car plant in Luton by Goldthorpe, Lockwood et al. Here he concluded his study with a paradox which was that workers were neither satisfied nor dis-satisfied with their work. They did not appear to be deriving any intrinsic or social satisfaction from job but did not express dissatisfaction with their work. [Goldthorpe J, Lockwood D, Bechhofer F and Platt J, 1968, The Affluent Worker: industrial attitudes and Behaviour, Cambridge Univ. Press.] Here he showed that an instrumental worker works to meet an end , has a calculative involvement, i.e. is not too indulgent or job oriented, and there is a clear separation within job and non-job related activities. Therefore the worker brought a only a limited amount of work orientation into the work organisation. Though in conclusion Goldthorpe says that the worker has a choice to leave the job and go elsewhere where he can have a better job satisfaction. This work by Goldthorpe has been criticized by many including Devine Grieco, Daniel Beynon and Blackburn. They said that all the work in industrial societies has an instrumental basis or nature, i.e. the worker joins the work knowing that this will be only to meet the end not to gain other things (Devine 1992; Grieco 1987). The instrumental worker does not have much choice as concluded by Goldthorpe (Beynon and Blackburn 1972) because either he is unskilled in other kind of work or he is limited in initial resources to start a work of a specific kind. Also Daniel said that Work orientation is not static (Daniel 1973). According to these critiques, Goldthorpe was overly simplistic with focus on money or as they said fulfilment because he chose a problematic group for managers to work upon, also he forgot to understand that manual labour was a lot more accessible to investigation which in the first place is not liked by workers who are doing this kind of job. Also his studies, did not had a control comparison with professionally orientation to work which includes qualifications, feeling of success, values placed on hard work, extent of control over destiny and feeling good about current job and attachment to organisation. His studies also did not include gender which is an important part to study at a society level because of many families now a days have both members working. Introducing gender There have been many studies done including by Hakim in which there is introduction of women and men at a same level in the work force and their studies. Since Goldthorpe et als study ignores gender, Hakims (1991) talks about women grateful slaves and self-made women and men and compare them. Hakims (1995) polarity thesis: work-centred women, home-centred women and drifters / Hakims (1998, 2001) preference theory He put forwards a preference theory in which there are 3 kinds of women; Work-centred women which constitutes of (25%) of the total population surveyed. These women were childless and were committed to work, investment in training, qualifications etc. His second group consisted of Home-centred women which constituted of 28% of the surveyed population who had family as their main priority. They did not prefer to work as they believed in qualifications as only for intellectual dowry. The third category of working women were adaptives which were a mix of both (47%) and combined a balance between raising children and reaching career goals despite of not totally being highly committed to career. According to them qualifications obtained for working was there to help them gain promotions etc. His work challenges the traditional feminist myths and shows that women were aware of individual differences (preferences). Though his work was survey based there were no dialogs with the women themselves (Procter and Padfield 1998; Caven 1999; Fagan 2001). He also assumed that orientation to work is static and predetermined (Fagan 2001). According to many critiques he Overemphasised choices and preferences and totally ignored structural and economic factors involved. Bringing men back in It is notable that there is in practice only one choice of work history for men, compared to three for women. Feminists who emphasise that womens choices are constrained and not completely free overlook the fact that women have more choices than men (Hakim 1996:134, But is this really the case? According to Nolan this is not the case as many men fits the adaptives category (Nolan, 2009). Fagan shows this by talking about how Mens commitment to work declines around time of childbirth (Fagan, 2001). Also Structural demands prevent men from spending time with family (Pleck, 1985) which makes them prefer to be adaptive rather than being totally work oriented. Work orientation and gender relation: Work orientation  basically Refers to the values, anticipations, and feelings that any worker brings to an organisation. This topic has been of interest to many people. There have been researches which have shown that work orientation effect the experience of job. Work orientation is Related to motivation but is not motivation, it is associated with commitment but ISNT commitment and it links with effort bargain and implicit contract Men mostly prefer to work in order to have a personal satisfaction and job related satisfaction i.e. their orientations to work are similar (Caven, 2009). More related research is needed in this area as this is a topic which integrates many other things including salary related rewards, career growth, time spent in job compared to time spent at home balance (Hakim, 2008; Raiden and Caven, forthcoming). There is also a need to show how and why a persons orientation towards a particular job or from a particular job changes. Conclusions The further research is indeed needed because initial studies have concentrated more upon general way of obtaining data. Also there has been a generalization of groups and initial researchers thinks that they can generalise people from all sorts of work in a specific category, this is not true as various types of jobs have their own requirements and faults which can attract a person or repel a person from that job, for example, a manual labour job given to a student during his time at the university will help him financially and keep him busy but the same job to the same student after his graduation will have no reason for the student to continue to work upon unless he is not getting a job in his specified field. Also original studies focussed on men and manufacturing and from that time there has been a lot of changes in the types of jobs available in the market today, there are jobs in various kinds of fields including science, arts, skilled labour, etc, also there have been sub division of work and thus there are different requirements at different levels. Further research in required to find out different orientations to work and the specified areas related to different aspects of work. Just like there are various definitions of work, there are many types of works done in a society. When a worker goes to an office there are certain things accepted out of him like work ethics, good practice, better outcome at highest level of quality, similarly the worker also expects certain things out of the employee.

Druigs And Sports :: essays research papers

When athletes use drugs In many schools athletes are required to sign a contract in order to play sports. The contracts include of many rules and regulations that prohibit activities that will jeopardize the athlete's performance. The use of drugs and alcohol are strictly forbidden. Vandalism and other actions that would result in any type of illegal happenings is also banned. The main problem with the contracts is that the students don't always obey them. Many athletes will still go out and party and drink and smoke and get into other activities that will harm their minds and bodies. "Stimulants" are drugs that stimulate the central nervous system and produce an increase in alertness and activity. They include caffeine, cocaine, and the amphetamines. The amphetamines are composed of three closely related drugs that stimulate the central nervous system and promote a feeling of alertness and an increase in speech and general physical activity. Some people take these drugs under medical supervision to control their appetite, but many of these drugs are used at parties to "get high." Overuse and abuse have been associated with all of the stimulant drugs, but risks are the greatest with the amphetamines and cocaine. Narcotics are drugs that relieve pain and often induce sleep. Narcotics include opium and drugs derived from opium, such as morphine, codeine, and heroin. Narcotics also include certain synthetic chemicals that have a morphine-like action, such as methadone. Most of these drugs will leave a lasting effect for more then one day. Like a hangover from alcohol, these drugs will make you extremely tired or even sick the next day. Drugs are prohibited by athletic departments because they alter your performance. If an athlete uses one of these drugs they can have lasting effect on them sometime during a game or at practice. All drugs are illegal, and by athletes using them they set a bad example. Many younger students look up to the "star" athletes in a school and if they use drugs that is not a good impression to make.

Memories of childhood in “Looking For Dad” Essay

Memories from our childhoods are often remembered for the rest of our lives. They can range from small things like playing in the park or a birthday party to important milestones such as a first kiss or the first day of school. Now matter how small or insignificant these events seemed at the time, they will be treasured for ever and looked back on as some of the best times of your life. The memories are normally reminders of good times and the joys of childhood. But for some people, their childhoods are looked back on in sadness and remorse. In the poems â€Å"Looking For Dad†, â€Å"My Grandmother† and â€Å"The Sick Equation†, the narrators explore the darker sides of childhood. Each poem tells a different story, but are all about tragic memories from shattered childhoods that will scar forever. â€Å"Looking For Dad† is about a boy who’s father leaves home. I think the author chose the title because not only does it explain the main theme of the poem, but the phrase â€Å"looking for† maybe refers to the soul searching the boy has to do while â€Å"looking for† what is missing in his life. When reading the poem, you notice that it is written in quite an upbeat tone even though it is obviously a sad poem. I think the narrator has done this because the poem is from a child’s perspective. The main themes of this poem are dis-functionality and grief. Lines such as â€Å"I had not tidied up my room, because I was too full of gloom† and â€Å"hope he will come back soon† clearly show the despair that is put across by the narrator. Another theme of the poem is self-denial. The narrator doesn’t want to face up to the fact that his dad has gone. â€Å"Dad was hidden beneath the things I’d been given† and â€Å"flying about my underwear but could not find him anywhere† are two quotes that show that the character still believes his dad is still apart of his life even thought it is obvious he is not. The fact that he dreamt about his dad not being with him anymore shows that sub-consciously he knows his dad has gone forever and isn’t going to return. The character believes that his dad â€Å"simply vanished† because he didn’t tidy his room. At the end of the poem it says â€Å"hope he will come back soon and admire my very tidy room†. This shows the self-blame the character has put upon his conscience and how he now regrets taking his father for granted. The structure of the poem is strange. It has a nursery rhyme feel to it and this feel good rhythm doesn’t really fit in with the other wise sombre mood of the poem. This could however represent the fact that the poem is seen through a child’s eyes and he maybe does not fully understand what is going on around him. The quick feel to the poem is mainly down to the fact that it has a loose rhyming scheme and short lines. â€Å"The Sick Equation† is also written by Brian Patten. It is about a â€Å"broken home† and tells us how the narrator has been scarred for life due to his home situation. The title of the poem can be looked at in many different ways. I feel the author chose this title because people often think an â€Å"equation† will be confusing and complex. This is exactly what the narrator’s life is like. He may also have chosen to use the word â€Å"equation† because it can represent that when all these different factors are added together there can only be one outcome. Unlike â€Å"Looking For Dad†, the rhythm of this poem is slow and the lines are a lot longer with no real flow. One of the themes represented in this poem is isolation. With his parents fighting all the time, the narrator was convinced that it is better to â€Å"stay one†. The narrator decided to grow up alone and if anyone tried to get close to him he would make sure they quic kly disappeared. The phrase â€Å"I came to believe how it was best, that one remained one† not only backs up my point, but also shows that he is maybe scared of love. Another theme which is shows quite a lot in this poem is regret. As the poem goes along, you can slowly notice how the narrator changes his attitude towards love. In the first paragraph, lines such as â€Å"For by becoming two, one at least would suffer so† shows that he is strongly against being loved or loving anyone at all. In the final stanza the line â€Å"I am better off for knowing now, that given love, by taking love all can in time refute† proves that the narrator’s mood towards love has changed dramatically as he has now learnt that not all love is painful. The second stanza really shows regret and anger. â€Å"Believing this I threw away so many gifts- I never let love stay long enough to take roots but by thinking myself of too little worth, I crushed all its messengers†. It shows that the narrator feels he has missed out on so much and is angry that he didn’t learn his lesson sooner. â€Å"I was wrong of course, just as  those who br ought me up were wrong† is another quote that shows anger and resentment towards his childhood, in particularly the way his parents brought him up. â€Å"I grew – or did not grow† is a phrase that shows that the narrator feels that while he was un-loved, he could not grow as a person. It could also mean he thinks he has missed out on his childhood and started off with the harsh feelings only and adult could understand and no child should have to feel. And as you cannot grow past being an adult, in that sense he has not grown. The narrator also tells of how even a new couple cannot possibly, in his mind, escape the â€Å"shadow of divorce†. When conveying this view, he makes reference to an albatross. This could also have different meanings. The most obvious meaning that springs to mind is because the albatross has the biggest wing span, it would create a huge shadow over any marriage. But a more in depth analysis could link the albatross back to the poem â€Å"Rhyme of the ancient mariner†. The tone of the poem is a lot more depressing than the first poem. The structure is also cleverly devised by the author. The first stanza has a disorganised and erratic rhyme scheme which represents the confusion and disorder in the narrator’s life. But as the poem progresses, a more organised rhyme pattern starts to appear and the emergence of rhyming couplets maybe shows the narrators life is calming down and becoming more organised. The narrator also uses irony when he says â€Å"home, sweet home†. The final poem I studied was â€Å"My Grandmother†. This poem is about the narrator’s grandmother. The title was chosen mainly because it explains what the poem is about. The word â€Å"my† may seem small and unimportant, but when people are proud of something they often emphasise and make it known they are linked with the person or object by using this technique. For example, when people use the phrase â€Å"That’s my boy† it is a way of saying, he’s with me and I want everyone to know. The title could therefore mean the narrator is proud of his Grandmother and wants everyone to know this. Once again the main theme of this poem is regret. â€Å"I remember how I once refused, to go out with her, since I was afraid† and â€Å"Though she never said, that she was hurt, I could still feel the guilt† are phrases that back up this point. Another theme of the poem is isolation and loneliness. â€Å"She kept an antique shop –  or it kept her† and â€Å"She watched her own reflection is the brass† are quotes that show the Grandmother was lonely and obviously didn’t have any close friends or family. I think the use of an â€Å"antique shop† is meant to represent old age. When reading the poem, you notice it is quite fast and up beat. This is because of the rhyme scheme – A, B, A, B, C, C, which is used in each stanza. The poem also uses iambic pentameter. This gives it a quick tempo and makes it free flowing. The speed of the poem is again in contrast with the themes of the poem. This is maybe due to the fact that the narrator admits â€Å"when she died, I felt no grief at all†. This means that the narrator has nothing to be sad about and therefore keeps the poem quite up beat. Each stanza tells a different part of the story and the first and third stanzas are explaining events, where as the second and fourth and primarily about the feelings of the narrator. Each of these poems outlines different experiences of childhood. â€Å"Looking For Dad† talks about divorce and separation, â€Å"The Sick Equation† discusses the affects of domestic arguments and â€Å"My Grandmother† is about the death of a loved one. But the themes that are constantly mentioned in all the poems are regret and isolation. This shows that maybe bad memories are more memorable than the good ones and the scars left by these experiences will always remain fresh in the minds of the characters

McDonalds motivation Essay Example

McDonalds motivation Essay Example McDonalds motivation Paper McDonalds motivation Paper Taking McDonalds motivation techniques from the view of Maslows hierarchy of needs it could be said that both types of safety needs are met as there is a very high level of job security. A sense of love and belonging can also be seen as the organisation tends to take a caring approach towards its workers for example by letting the workers have a schedule that fits them. Physiological needs are met as well due to the fact that workers are able to take care of themselves with the wage paid and even have some money to save for whatever purpose they have in mind. Safety needs too are being met as healthcare is provided by the organisation. Also due to the fact that McDonalds takes a lot of effort to provide their workers with opportunities psychological safety is met. The esteem needs of workers too are met as they are given paid vacations and also training which enables them to stand a chance of improving their lives and achieving their esteem needs. Also according to the expectancy theory the workers will be motivated as their training can lead to them even being able to start up their own restaurant. The inner work theory suggests that the workers will be motivated as they feel emotionally happy about the treatment they receive and also they will have the perception that working for McDonalds can help them come up in life. Another example where Maslows hierarchy of needs is met is in the social networking organisation known as facebook. The employees at facebook are generally web engineers and designers present to find ways of improving the site. The working conditions at facebook although is very relaxed as workers are allowed to come to work dressed in casual clothes. Facebook provides its workers with a variety of benefits which include paid parental leave and baby cash which allows workers to have upto four months of parental leave and $4000 in cash for all new custodial parents employed, Paid time off for vacation, Discounts for transportation and free meals. The physiological needs of a person according to this scenario are very well met. The safety needs in terms of psychological safety have been taken very well into consideration in my opinion as giving a lot of paid leave when needed and up to four months of parental leave means that a sense of job security is present which satisfies the psychological safety aspect of Maslows hierarchy of needs. Facebook shows a lot of care towards its workers which helps to create a sense of being welcome and being considered part of an extended family which helps to create a sense of love and belonging. Taking into account the inner work life theory it could be said that workers would feel a sense of loyalty and happiness to work for facebook as they feel that the company looks after its workers well also the fact that one does not have to wear office wear may result in workers feeling more relaxed and feel that they have a very comfortable working environment and therefore they will be motivated to give their best towards the company. According to the expectancy theory it could be said that the outcome that people get from working for facebook are all the benefits that are given to workers which are higher than most organisations. This would result in workers once again being motivated to give their best. On the whole it could be said that all the above mentioned examples of reputed organisations operate in ways which provide their workers with motivation. When it comes to the inner work life theory we see that companies take into account the suspected perceptions, emotions and motives that workers generally have into account. Organisations also try to provide its employees with a positive outcome for their services thereby motivating them to give their best. For example in the case of Linn products workers are given a share of profit. This means that the expectancy theory is being followed. Maslows hierarchy of needs too is followed as all the above mentioned organisations provide motivation in such a way that most of the levels are satisfied except for self actualisation as it takes time for a worker to be motivated to such a high level.